Awesome.
Phone Orders Welcome 408.885.0727
Uno C (Canvas – White/Gum Sole) – $70
Uno N (Nubuck Suede – Wheat/Gum Sole) – $120
Sedici (Canvas – Black/Vegetable) – $90
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Thu 29 Jul
0340PM PDT
SAN JOSE, CA 75°F
Awesome.
Phone Orders Welcome 408.885.0727
Uno C (Canvas – White/Gum Sole) – $70
Uno N (Nubuck Suede – Wheat/Gum Sole) – $120
Sedici (Canvas – Black/Vegetable) – $90
Our friends from DTA, Rogue Status, and 5th Column recently completed their journey from London to New York in the Gumball rally, as they’ve done every year for the past few years. Jason Calabretta of 5th Column was on hand to document everything…
aNYthing is one of our favorite brands (as all the brands we carry are haha) and ever since A-ron has been back it has been nothing but uphill. Hopefully you guys dig it as much as we do… My favorite from this season is definitely the bleach splattered oxfords, you can’t really see it in the photos but it looks awesome in person.
Phone Orders Welcome 408.885.0727
Good Times Tee – $32
Hurts So Good Tee - $32
Dirty Work Oxford - $120 (red or blue)
All City Pullover Hoodie – $120
The Mr. Henleys are a part of their basics line and they are one of our favorites at ARISTOCRATS. They’re soft and a really nice weight for summer, not to mention they’re fairly priced and Made in San Francisco.We restocked on the grey ones and the new summer colors are orange and black.
Phone Orders Welcome 408.885.0727
Retail – $18 or two for $30
Usually we’d break down every piece for you. But UVT has already done a great job at doing that.
Off With Their Heads tee – $30
“Back in the day, if you wanted to send a message, you stuck a motherfucker’s head on a stick. People just don’t do it like that anymore. Sure you get beheadings here and there, but where’s the flash?”
RIOT SQUAD tee – $30
“People will find plenty of reasons to form a little protest here and there, and that’s great. Let ‘em know why you mad. But there are people around the world who are taking to the streets because their very rights are being threatened by their government. Facing beatings, arrest, torture or even death, they risk all this simply to have the chance for their voice to be heard.
Unless you’ve been under a rock lately (we wouldn’t blame you), the people of Iran have been doing just that and using camera phones and the internet to circumvent their government’s media control. A young college student named Neda, attending the protests with her teacher, was shot in cold blood by the pro-government militia while an onlooker filmed the event. The video circulated around the world within hours and her death became a battle cry for the throngs of protesters that refused to back down from their oppressive government.
Tee features “RIP NEDA” on the sleeve, and a green colorway in support of the protesters.”
Crowd Control tee – $30
“You know those old black and white movies where you’d have an opening scene and all of a sudden a super bright title would zoom in and blind the shit out of you? That was kind of the inspiration behind the aesthetic here. The photo however, is from a miner’s strike in the UK where they were protesting unsafe working conditions and low wages.
Of course you know how those always end up. The rozzers (cops) came to crash the party in the style they know best.”
MAGNUM tee – $32
“There really isn’t much we can say about this. No matter how many times we reprint this tee, no matter what color it is, it sells out. There’s something to be said about a strong message represented in a simple way.”
Graham Nystrom is a super talented guy, there’s not many brands out there that have such a talented designer as Graham. From designing for UVT (including the Crooks and Black Scale collaboration) to his own work, and showing at Known Gallery. He also stands for a lot of things that fall in line with the fabric that makes up ARISTOCRATS unique personality. It is because of his undeniable talent and strong views that we also commissioned him to work on one of our new logos as well. Thanks Graham.
1. Name/Occupation/Purpose in life?
Co-Owner & Creative Director for Us Versus Them
2. Who is “them” in Us Versus Them?
When we first came up with the name it wasn’t really directed a specific target. It really was more of a positive attitude we had about our confidence in ourselves in the face of all that stood in our way to becoming successful. We wanted to spread our gospel of supporting independent business. To promote pride in being an outsider creating your own path.
Subcultures that had previously been built up by independent artists, businesses and early adopters were (and always are) being mined for inspiration and profit by corporate businesses, who rarely ever contributed culturally (only financially) to the scenes they profited from. We saw a problem with that because the smaller companies and artists basically took a lump of coal and turned it into a diamond, only to have a giant corporation come in, throw out some sponsorships while it steals that diamond, never to return it.
As we started building the line aesthetically, I wanted to use the platform to expand the messages, bringing attention to social injustice, hypocrisy in leadership (cultural, moral and civic) and other forms of conflict. So in that respect, “Them” became pretty much any person or organization that desired to control and manipulate through less than honerable means. Be it a specific event, like the Kent State shootings which we used for a tee a couple years ago, or a message – our “No One Left” tee in the upcoming summer release touched on public apathy in the face of injustice – we want to remind people that they have the ability to positively affect the lives of others as long as they stay awake and aware of whats going on in the world.
As we move forward, I want to build off of that positivity and push the idea that you can always better yourself and your position in the face of any adversity and any adversary. Ultimately I hope our tees will inspire confidence in those who need it and motivate those who concern for the welfare of others to get to work helping them.
3. What inspires you?
Those who create something out of nothing. Those who can endure hardship and harness that experience into a positive direction. Self-confidence. The infinite complexity of Nature. Being a father. The never ending cycle of creation and decay. Human emotions. Conflict & ethics. Absurdity. Logic & reason. Living simply. Classic and functional design. All music from all cultures. Buying things that are built to last not built to be cheap. HAVING FUN AND MAKING A LIVING DOING WHAT YOU LOVE.
4. Do you give a hoot?
Maybe too much. Ha.
5. Isn’t it easier to fool youth than adults?
All humans can be mislead, but the youth have the natural urge to question and rebel on their side. As you grow older and take on more “responsibilities” and more stress, people forget to question the truth, because it is easier for them to live life with blinders on and let the media think for them.
Photo Source: Known Gallery